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What does 100 meter (10 ATM) waterproof mean and who came up with this?
water proof

What does 100 meter (10 ATM) waterproof mean and who came up with this?

Every person who has never dealt with watches/smartwatches in depth experiences the same confusion: You see a watch, read "30 meters waterproof" in the details and think that you can dive up to 30 ...

Why Ceramic is the perfect material for premium smartwatches

Why Ceramic is the perfect material for premium smartwatches

When you think of ceramics, the first thing that comes to mind is coffee cups or other tableware. But ceramics are also available as a high-tech variant. This is used, for example, for joint implan...

sapphire glassWhy we use Sapphire Crystal in the Bugatti Ceramique Edition One

Why we use Sapphire Crystal in the Bugatti Ceramique Edition One

Watches in the price segment below 300€ often rely on mineral glass. Premium watches almost always have sapphire crystal in use. What is the difference and what advantages does sapphire crystal off...

carbonWhy we created the first carbon smartwatch

Why we created the first carbon smartwatch

Every product with the Bugatti branding is special. Just like the Bugatti Carbone Limited Edition. First, it is the only smartwatch in the world that is made from carbon. Second, it's the first lim...